Creating a Killer Presentation

A summary of tips & tricks from Ubay Syakhisk Mohamad on delivering a killer presentation

According to Oxford Dictionary, Presentations are communication tools that can be demonstrations, lectures, speeches, reports, and more. Most of the time, they’re presented before an audience. They have a variety of purposes, making them powerful tools for convincing. By making presentations, we can communicate something effectively. Through good visualization, in the form of images, videos, or points placed precisely, we can convey complicated substances in a simpler way. By making presentations and preparing them, we, as communicators, can find and remove the things that aren’t very important or even interfere with the process of delivering the core things that we want to communicate. So, in the end, the audience can have the same understanding and perspective with what we want.

In the presentation, the media became something so important. The intended media can be physical media such as pitch decks, mock ups, prototypes, images, videos, and others; can also be in the form of body language, such as gestures, eye contact, and engagement; or also in the form of verbal engagement such as intonation, analogy, and choice of words. Often, the media in the form of body language and verbal engagement are left out. In fact, these two media can be so effective in ensuring a more effective delivery. Eye contact for example, ensuring eye contact to the audience during a presentation can give the impression that we are brave and confident in what we are saying

Based on the style of the presentation, we can divide presentations into 8 types, namely: 

1. Visual Presentation

A presentation style with graphics/pictures/videos as the main content. It is usually used when we want to speak to a large audience.

2. Freeform Presentation

No physical media needed, fully concerned in the gesture and verbal engagements. It is usually used when we need to do elevator pitches or impromptu presentation.

3. Instructor

A presentation full of complex messages in the form of simple wording and metaphors. It is usually used when we need to deliver a complicated content.

4. Coach

A style that put the speaker as the player and the audience as the listener. It is usually used when you need to do company pitching or selling ideas.

5. Storytelling

Creating stories from different objects to connect the system of your content. It is usually used in networking event or conference, such as TEDx.

6. Connector

Positioning themselves as the audience, active in QnA, and gesture-based expression. It is usually used when you need diverse perspectives.

7. Lessig

You can put every style here, but you need to finish your slide in 15 seconds. It usually uses timer, and the slides will change in a continuous manner. It usually used when presenting to a crowd with limited time.

8. Takashi

Presenting one keywords for each slides. No graphic, just a big, bold text. It can be used for short presentations.

Based on the purpose of the presentation, we can divide presentations into 4 types, namely:

1. Presentation to provide information It is focusing on the information, giving updates, and introducing targets. It is usually used in formal and informal meeting.

2. Presentation for teaching It starts with basic knowledge, going to the detail slowly. It’s really people-oriented

3. Presentation for reporting It’s focusing on milestones, bridge the first and last accomplishments. It’s usually used when reporting a projects or events.

4. Presentation for selling It’s focusing on the system/products, and also benefit-oriented. It’s usually used when pitching your ideas.

In order to give an effective presentation, the following things need to be done.

Before Presentation

Everyone has their own preference, so you need to know your audience to decide what media you’re going to choose. By doing that, you can communicate easily with them. To find out our audience, we can do simple research using websites, social media, or ask questions about the experience of previous presentations from others. If in the end we don’t get enough information, we can use a more neutral presentation style, where the composition of images, text, and other verbal components is more balanced. We can also prepare plan B for slides, delivery methods, or sequence of presentations, by thinking of every possibility and anticipating any errors and difficulties that might occur. In the end, practice becomes very important to be able to present presentations more confidently and convincingly.

During Presentation

During the presentation, open and close our presentation strongly. We can use questions, facts, interactive media, or other things, which are not only unique, but memorable and continuous with what will be conveyed as the main substance. You can also engage in genuine engagement with the audience. Try to interact with the audience and pay attention to their responses. 

In order to give an effective presentation, also pay attention to behavioral issues, such as standing position, microphone usage, and intonation. In terms of standing position, don’t block your audience and stand professionally (for men, both heel meets forming a “V” position facing front, and for women, both heels meet and pointing at 10 and 12 clock direction). In terms of mic and pointer position, hold your mic close to your mouth while you hold your pointer in front with 1 angle. Don’t put your hands behind your back. In terms of expression, always smile whether its right or wrong. You also need to keep eye contact to the audience. and make sure to greet your audience.

After Presentation

After Presentation After the presentation, the QnA session usually takes place. When listening to questions or input, show respect! Make sure we don’t cut off the audience, or if you have to, do it politely. In answering a question, try to repeat the question to show that we are really interested in the question. Then, answer the question directly first, then provide an explanation, and end with a conclusion. Make sure we always give only answers based on facts.

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